Films/Movies using Social Media Marketing: 12 examples

I am currently working on the Footprint Films film My Year Without Sex, this involved me researching a lot of films using Social Media. The following is a list of films who have used social media to promote their film.

1. Cloverfield

An Alternate Reality Game of sorts, which created fake Japanese companies, fake vloggers and fake news sources. For the full story go here.

2. Monsters vs. Aliens
Created a nice Facebook Page, with a widget that you can now install on pages so that you can buy movie tickets from the Facebook Page (only US).

3. Fast and Furious
Created a Facebook Sponsored Event Invitation for the release of the film.


4. High Voltage
They got famous Youtuber Lisa Nova, Makemebad35, Dave Days, Shay Carl, Olga Kay, KassemG and xgobobeanx to create content about the film. Makemebad35 created a parody


Lisa Nova created Hot Action Star video related to the video


5. Two fists, one heart
To promote the release of the film, writer of the movieRai Fazio gives 4 Youtube tutorials on 'How to throw a punch'


6. Last Ride
Director of the film Glendyn Ivin kept a Production diary (blog) of the filming of the film. They have also got a google maps page showing the journey the main characters took.

7. He's just not that into you
The men of 'He's just not into you' movie created a un-warning telling men of the Top Ten Chick Flick Cliches that you will not see in He's just not that into you.


8. Hulk
Marvel set up a Flickr stream for the launch of this film.

9. 14. Four Eyed Monster
Arin Crumley and Susan Buice built awareness for their feature “Four Eyed Monsters” through a series of video podcasts.

10. Harry Potter Widget
Harry Potter created a quiz game widget similar to Good Luck Chuck one


11. Myspace Black Curtain
Although not a movie they have provided a number of films direct pre screenings with their fans.

12. Iraq for Sale
In 10 days Robert Greenwald attracted $385,000 in contributions for his documentary “Iraq for Sale” via internet donations.

Peter Broderick has a great article on the role of social media in film distribution. He also provided the examples for Iraq for Sale and Four Eyed Monster.

Update;
Tropic Thunder also had a great blog/vlog Rain Of Madness that stayed in character with the style of the film. (via Damien)

Local candy horror film Prey got a number of bloggers along to a pre screening of the film, read a review from Melbourne bloggers Mayorettes (via Taboo Group)