10 Agency Labs making Digital Physical Projects

With the great Twitter/Arduino/Fuelband Mash Up from Stink Digital the other day, I thought I would look at the best Digital Physical projects coming out of Advertising/Media Labs. 

1. Twitter Fuel (StinkDigital)

Tweetfuel from Stinkdigital on Vimeo.

2. LikeBelt (Deeplocal) 

LikeBelt from deeplocal on Vimeo.

3. Like Light and Beeri (RedPepper) 

LikeLight from redpepper on Vimeo.

Beeri from redpepper on Vimeo.

4. Love Song Machine (Tellart)

Love Song Machine from Tellart on Vimeo.

5. Frogger (Devito Verdi)

5th Ave Frogger from Tyler DeAngelo on Vimeo.

6. Instaprint (BreakfastNY) 

Instaprint from BREAKFAST ny on Vimeo.

7. BakerTweet (Poke) 

BakerTweet from POKE on Vimeo.

8. Christmas Contraption (Ideaworks) 

9. Little Printer (Berg)

10. Real World Analytics Desktop (Mediacom) 

More about the project 

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Digital Physical, Physical Computing, Ambient Intelligence, Pervasive Computing, Ubiquitous Computing, Internet of things?

Digital Physical is growing in popularity by the day, Aden Hepburn the man behind the leading blog Digital Buzz Blog even gave it a nod yesterday. 

'Lately it has actually been hard to spot an innovative project or campaign that in some way, shape or form, doesn’t use the Arduino board, and while that might seem very single minded, it’s actually a great pat on the back for a more physical-digital world, which is anything but.'

With the lowering cost of entry through the DIY community and Kickstarter being able to fund a number of these digital physical products we are seeing more people enter this space. However unlike the Social Media wave of 2008-10, there is no unifying term for this type of technology.   

I have heard this area being called a number of things from Physical Computing, Pervasive Computing, Digital Physical, Phygital, Ubiquitous Computing and the Internet/Web of Things.

Looking at Google Search Insights it does not look like there is one term that is taking precedence either. If anything I would say that it looks like Digital Physical. 

When you look at the companies who are making these types of products, there is no one solid category terming either. Take the mission statements for the following companies. 

Deeplocal - An innovation studio that creates remarkable experiences for brands 

SuperMechanical - Objects that connect us 

BreakfastNY - A physical-digital interactive agency 

Tellart - Experience Design and Engineering 

I think that it would be advantageous to all everyone involved if there was one unifying term for this technology and I am sure with time there will be. What do you think it should be called?

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